The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Ratings

The most popular online trends of 2017

Share
Pin
Tweet
Send
Share
Send

Mary Meeker, Analyst and Partner at Kleiner Perkins Caufield & Byers Venture Company, introduced annual list of internet trends. It consists of 355 slides and reflects the latest trends in the field of sales of smartphones, the entertainment industry, games, startups, and many other areas, one way or another connected with the World Wide Web.

We offer you the top 7 most interesting online trends of 2017.

7. Smartphones are not very active.

Global smartphone sales growth is slowing. In 2017, sales of the most popular smartphones grew by only 3% compared to last year. But in 2015, this figure was 10%.

6. Games on the rise

There are currently 2.6 billion computer game fans in the world, compared with 100 million in 1995. The lion's share of gaming revenue is still concentrated in Asia, where in 2016 gambling revenue amounted to $ 47 billion (out of $ 100 billion from around the world). The Meeker report calls video games “the most exciting form of social media,” with serious implications for business and cyber sports. The number of female gamers is growing and there is an increase in the average age of the gamer. The appearance of the largest number of players “from 35 and older” was noted in 2010.

5. The popularity of voice control is growing

Speech recognition software and devices, such as Amazon Echo, are gaining in popularity among both ordinary consumers and large companies. In a report by Meeker, Amazon Alexa’s voice assistant rival Google Home has achieved stunning word recognition accuracy. In 2017, this smart column correctly recognized 95% of the words addressed to it.

4. Google and Facebook are fine

Over the top of the list of the most popular Internet trends in 2017, two Internet giants could not stay. While the volumes of virtual advertising continue to grow (and will soon exceed the volumes of advertising on TV), by the end of 2016, most of this growth was recorded by search and social leaders - Google and Facebook. Google’s ad revenue grew 20% in 2016, making it the world's most expensive brand, and Facebook’s 62%. For all other competitors, growth was much more modest, no more than 9% per year.

3. Cloud wars

Amazon Web Services continues to lead the cloud in web services, but Google and Microsoft Azure are on the heels. This market diversification is due to the fact that customers are increasingly striving to “not keep all their eggs in one basket” and not completely depend on one player.

2. Advertising bothers more

About 400 million Internet users in different parts of the world have installed ad blockers. But advertisers do not give up and daily improve their methods with which you can convince a person to buy a product or service.

  • For example, advertisers now need precise targeting and tools to analyze ads.

  • If the advertiser company has data on the user's current location, she tries to use it by offering him those products or services that are relevant for a particular city.

  • Advertising works best based on user-generated content and the content of so-called “opinion leaders,” rather than the efforts of marketers.

  • Thanks to image recognition systems and cameras, advertisers can offer the user a different advertisement, depending on what he is looking at.

1. The number of Internet users is not growing too fast

The growth in the number of Internet users is slowing down worldwide, except for India. In 2016, it amounted to 10%. In total, 3.4 billion people are connected to the Internet.

But in India, a country with a rapidly growing economy, the number of people who have access to the Network last year grew by more than 28%. There are 355 million Internet users in India.

Share
Pin
Tweet
Send
Share
Send

Watch the video: Google Year In Search 2017 (June 2025).

Similar Articles

Best 40-43 inch 2019 TVs in price / quality
Technics

Best 40-43 inch 2019 TVs in price / quality

2020
Smartphones 2018 with the best camera, DxOMark rating
Technics

Smartphones 2018 with the best camera, DxOMark rating

2020
Best Bologna rods, 2018 ranking
Ratings

Best Bologna rods, 2018 ranking

2020

Leave Your Comment

Recommended

The most beautiful actors in Russia

The most beautiful actors in Russia

2020
The most powerful smartphones of 2018 AnTuTu, Geekbench

The most powerful smartphones of 2018 AnTuTu, Geekbench

2020
The strangest and most unusual habits of celebrities

The strangest and most unusual habits of celebrities

2020
The most dangerous computer viruses in history

The most dangerous computer viruses in history

2020

Popular Categories

  • Technology Reviews and Tests
  • Articles
  • Books
  • Favorite
  • Games
  • Technics
  • Coronavirus
  • Cars
  • Information and News
  • Tourism

Recent

10 best online electronic libraries of Runet

Top 5 healthiest sports exercises

Rating of candidates for the presidency of Ukraine 2019

TV ratings 60, 65, 75, 85 inches 4K 2019

The most anticipated new SUVs and crossovers of 2018 in Russia

Top 3 best hotels of Yalta embankment

Actual

The most expensive perfume in the world: 10 photos, prices
The most in the world

The most expensive perfume in the world: 10 photos, prices

2020

A quality perfume is always expensive. Natural and synthetic components that use eminent brands in the manufacture of perfumes, significantly affect the price of perfumes. Nevertheless, we meekly lay out several thousand rubles for the privilege of wearing an exquisite aroma. However ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Most popular Halloween costumes, Frightgeist rating

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Custom X-Ride Ultra HD action camera review

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

10 best destinations of mystical tourism in Russia

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The most active venture capital funds in Russia

2020

The best in the world

The best in the world.

Recent

  • World Economic Freedom Rating 2018
  • Rating of the countries of the world in terms of living standards 2017
  • 10 largest lakes in Russia

Popular Categories

  • Ratings
  • Ratings
  • Sport

© 2025 https://efuc.org

  • Information and News
  • Coronavirus
  • Favorite
  • Games
  • Nature
  • Medicine
  • Articles
  • Food and drink
  • Technology Reviews and Tests
  • Books

© 2025 https://efuc.org